En savoir plus sur Core values

Our pledges

We're aware that the world around us is changing. Economic globalisation, internationalisation of regulation and digitisation bring completely new challenges and opportunities.

This calls for foresight and adaptability. In times of change, we cannot promise that everything will remain the same. But we can promise this – we'll stick to our values as we move forward as a mutual financial services provider and strive to share our success with our customers. This is why we make six pledges.

Six pledges

We have made six specific and long-term pledges to our customers, partners, society, colleagues, owners and bond investors. They are the guideposts we steer by every single day in everything we do. They describe what our customers and other stakeholders can expect from us.

  • Pledge to our customers

    We want to be the bank of choice – a customer-owned alternative to the largest listed banks. We believe in the value of long-term, personal relationships and the importance of acting in the best interest of our customers. That is how it should be when our customers are our owners, and our owners are our customers. And we know that the more successful we are, the more we can share with our customers.

  • Pledge to our partners

    Partnerships are essential to the Nykredit Group. Our partners can count on us to invest in the partnership to enhance their competitiveness, ensuring that together we stand as strong as possible – both in engaging with customers and with competitors outside the partnership.

  • Pledge to society

    We're committed to being active in all of Denmark and supporting growth – in urban and rural areas alike. We recognise local potential. We know what's going on, and we engage actively in the market areas we're part of. We're a reliable partner at all times and when societal challenges call for our commitment as a customer-owned financial provider.

  • Pledge to our colleagues

    We aim to prioritise development and opportunities for colleagues who are willing and able to make a difference. We want to be known as a trusting community, guided by customer centricity, business creation, team spirit and drive.

  • Pledge to our shareholders

    We strive to be a successful and well-capitalised business that thinks and acts with a long-term and responsible perspective. We're committed to generating market-reflective dividends to the benefit of our Danish owners.

  • Pledge to our bond investors

    As one of Europe's largest bond issuers, we aim to provide stable and secure investment opportunities for domestic and foreign bond investors.